This week Walmart announced a partnership with Advance Auto Parts to create an online automotive specialty store on Walmart.com.
The new online store will complement Walmart’s automotive offering of common parts and accessories online and in stores, including an extensive assortment of tire, lube and battery services in more than 2,500 Walmart Auto Care Centers across the country.
In the paired press release issued this week from Walmart and AAP, Phillip Oaks – Vice President and Group General Manager of Retail Merchandising for Walmart eCommerce – spoke about the new partnership. “This year, we’ve been incredibly focused on building our offering on Walmart.com to ensure we have the specialty assortment that our customers are looking for. In line with this focus, we are thrilled to be partnering with Advance, which will bring us its industry-leading automotive product assortment and know-how. This comprehensive partnership will enhance almost every aspect of the automotive customer shopping experience – from the product offering online to fulfillment capabilities.”
Launching in phases over the coming year, the specialty store will also feature a variety of Advance’s value-added content and product information. The companies also plan to work together to explore new fulfillment options that will bring customers unparalleled convenience, including home delivery, same-day pickup in a Walmart or Advance store and installation of some parts.
Tom Greco, President and CEO of Advance Auto Parts, is also excited about the new partnership “We are absolutely committed to building a best-in-class omnichannel experience and Walmart is an undisputed omnichannel leader,” said Greco. “Partnering with Walmart enables us to share our extensive product offering and trusted advice with an increased number of do-it-yourself customers and supports our long-term strategic objectives.”
What does this mean for Walmart and Advance Auto Parts owners? We’ll have to see how this unfolds in the next coming months into 2019.
The new online store will complement Walmart’s automotive offering of common parts and accessories online and in stores, including an extensive assortment of tire, lube and battery services in more than 2,500 Walmart Auto Care Centers across the country.
In the paired press release issued this week from Walmart and AAP, Phillip Oaks – Vice President and Group General Manager of Retail Merchandising for Walmart eCommerce – spoke about the new partnership. “This year, we’ve been incredibly focused on building our offering on Walmart.com to ensure we have the specialty assortment that our customers are looking for. In line with this focus, we are thrilled to be partnering with Advance, which will bring us its industry-leading automotive product assortment and know-how. This comprehensive partnership will enhance almost every aspect of the automotive customer shopping experience – from the product offering online to fulfillment capabilities.”
Launching in phases over the coming year, the specialty store will also feature a variety of Advance’s value-added content and product information. The companies also plan to work together to explore new fulfillment options that will bring customers unparalleled convenience, including home delivery, same-day pickup in a Walmart or Advance store and installation of some parts.
Tom Greco, President and CEO of Advance Auto Parts, is also excited about the new partnership “We are absolutely committed to building a best-in-class omnichannel experience and Walmart is an undisputed omnichannel leader,” said Greco. “Partnering with Walmart enables us to share our extensive product offering and trusted advice with an increased number of do-it-yourself customers and supports our long-term strategic objectives.”
What does this mean for Walmart and Advance Auto Parts owners? We’ll have to see how this unfolds in the next coming months into 2019.
