Domino’s Hungry for More Campaign
In the ever-evolving landscape of the fast-food industry, Domino’s Pizza is not only holding its ground but also gearing up for an impressive expansion with its “Hungry for More” Campaign. The strategy, outlined through the acronym MDFOER (Most Delicious Food, Operational Excellence, Renowned Value, and Enhanced by Best-in-Class Franchisees), sets the stage for a transformative journey. The outlook for Domino’s as a tenant is promising, driven by this strategic plan focusing on growth, technological innovation, and empowering franchisees.
Expansion Plans
One of the key highlights of Domino’s strategy is the ambitious plan to increase the number of domestic stores from the current 6,800 to a whopping 7,700 or more by the year 2028. This growth projection is underpinned by an anticipated 3% annual increase in same-store sales, both domestically and internationally. The pizza giant is actively seeking opportunities to expand its reach while maintaining its current footprint.
Empowering Franchisees: Putting Money Where It Matters
Domino’s recognizes the importance of its franchisees in driving the brand’s success. The company aims to put more money into the hands of these crucial partners. The landscape is evolving, with the average number of stores operated by a Domino’s franchisee currently standing at nine. More and more franchisees are now managing 20 or more stores, a trend that signifies the strength and profitability of Domino’s business model.
Technological Advancements
Domino’s is not lagging behind in an era dominated by ongoing technological advancements. The company leverages technological advances to enhance the customer experience and streamline operations. The introduction of DomOs, the chain’s proprietary technology that orchestrates back-of-house processes, is set to revolutionize how Domino’s operates. Additionally, partnerships with platforms like Uber Eats Marketplace underscore the brand’s commitment to meeting customers where they are. Domino’s is not just delivering pizzas but providing a seamless, tech-driven experience.
Takeaways
Domino’s “Hungry for More” Campaign paints a picture of a brand not content with the status quo. The company’s commitment to growth, technological innovation, and franchisee empowerment positions it as a significant player in the competitive fast-food industry. As the pizza giant sets its sights on the future, it’s clear that Domino’s is not just satisfying appetites; it’s building a legacy of success.
