2024 End-Of-Year Seattle Hospitality Market Report
Market Overview
Despite national softening in the hospitality sector, the Pacific Northwest demonstrated strength, particularly in Seattle, where revenue per available room (RevPAR) growth reached 7.1%, far surpassing the national average of 1.5%. This performance was bolstered by a resurgence in corporate and leisure travel and record-breaking summer tourism. Investment activity remained robust, with Washington’s hotel sales volume totaling $429 million, highlighting Seattle’s appeal as a market of opportunity. However, midscale and economy hotels faced rising operational costs and shifting demand, prompting many owners to explore strategic options such as 1031 exchanges to preserve equity and transition to high-tier properties throughout 2024.
Seattle’s hospitality sector continues to benefit from its strategic investments. The city’s newly expanded convention center, a $1.9 billion project completed in early 2023, has doubled the available event space, fueling significant growth in occupancy. Additionally, the Seattle waterfront redevelopment and SeaTac Airport improvements further enhance the region’s attractiveness, contributing to a vibrant tourism ecosystem. However, challenges remain, particularly with high office vacancies and ongoing labor cost pressures due to union negotiations and workforce demands. Despite these hurdles, hotel operators can look forward to continued growth, with annual increases in average daily rate (ADR), RevPAR, and stabilized occupancy levels projected through 2029.
Market Snapshot
- Occupancy: 70.2%
- ADR: $181.25
- RevPAR: $127.16
- RevPAR Growth: 7.1%
- Sales Volume: $429M
- Under Construction: 1,250 rooms
- Economy & Midscale Sale Price/Key: $118,000
- Upper Midscale Sale Price/Key: $164,000
- Upscale & Upper Upscale Price/Key: $258,000
Looking Ahead
Looking ahead, optimism is growing and declining interest rates, stabilized inflation, and recovering corporate travel are expected to drive further gains. Major events, such as the 2026 FIFA World Cup and a packed convention calendar, promise to sustain Seattle’s momentum. With over 1,250 hotel rooms currently under construction and a diverse inventory of new and renovated properties set to open, the market remains dynamic and competitive. Seattle’s diverse economy, bolstered by tech, tourism, and transportation, positions it as a resilient leader in the national hospitality landscape.
